Hoka is a predominantly running based shoe brand, their key values being that anyone can be an athlete and should find joy in movement. This campaign's key message is Find Yourself in Movement, Find Yourself in Hoka; while Hoka predominantly caters to runners, they don't exclude other forms of movement and all movement should be encouraged in Hoka. The target audience for this campaign being gen-z and younger millennials; an age range who still finds joy for movement and has a natural zest for life.

Programs used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects​​​​​​​